The simple answer is if you are sending traffic to any platform including but not limited to Amazon, you should be using Lynx.
Amazon sellers who run traffic from Facebook to Amazon, AdWords to Shopify, TikTok to Amazon...
And it's not just for Amazon. We have a number of agencies leveraging the power of Lynx for their own internal campaigns pushing traffic to Shopify and social media platforms.
Anyone who wants to build an audience, control that audience, retarget that audience, and grow their bottom line should make Lynx a staple in any campaign that requires a link.