The 2-step Brand URL option is a commonly used link type used by Brands to place visitors/buyers on a filtered and streamlined search page.

With this URL, the end visitor lands on a simplified search page that is linked to a keyword of your choosing, and is filtered by Brand and Product.

This is a bit of an "old standby" for Brand Owners, however we've found that our Sidewinder 2.0, also a take on a 2-step URL, is a bit more effective.

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