Two-step storefront URLs are also long-used solutions for Brand Owners when Heatseeker or SFB is not appropriate.

A 2-step Storefront URL places the buyer on a streamlined search page that has a target keyword, and is filtered by storefront and, optionally, ASIN.

This can be a great option when you want to display your catalog to a user, show multiple products that are very similar (for example two supplements that help with weight loss but are different enough that they display on separate listings), or when you simply want to give your buyers options for purchase.

Did this answer your question?