Many Brand Owners lean on a composite score - a number that gives them an overall idea of how search results compare with other searches and products they are considering for their Brand's catalog.
Each of the 4 component scores looks at a different part of the overall picture of a given search term and the products that respond to it.
However, there are other factors that also must be recognized when building a composite score. So, the SixLeaf team has developed a way to account for under or over representation, relative importance to a successful Brand Owner, and the other relevant factors when calculating the score.
The SixLeaf Score™ brings together all of the factors considered in the underlying scores, and uses a proprietary algorithm to create a single score that represents the niche being considered according to profitability, competition, demand, and relative performance compared to other products.